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Multi-Channel Marketing Specialist

Job ID: 2105000134 Date posted: 01/03/2021 Facility: Tenet Headquarters
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Job Details

Position Summary: Multi-Channel Marketing Specialist

Responsible for implementing and coordinating multi-channel personalization and dynamic content delivery. This position will be hands on in Marketo and identify, tag and place all assets for multi-channel, dynamic delivery -- email, social, and online paid advertising -- onto the appropriate platforms.

The primary responsibilitieswill be to support execution of all marketo campaigns and segmentation strategies in addition to reporting and analytics.

Responsibilities and Duties:

  • Implement and coordinate the strategy for multi-channel personalization and dynamic content
  • Deliver scorecards and metrics for channel performance with a keen eye on highlighting specific trends/insights
  • Identify, modify, tag and place all assets for multi-channel, dynamic delivery onto the appropriate platforms
  • Assist with development of service line campaigns and marketing assets such as landing pages, forms, emails and e-newsletters; query segmentation; QAing and putting into production in our CRM/ MA ecosystem and integrated platforms such as deploying forms on owned websites
  • Catalog assets, including copy and images, into a searchable database
  • Perform a content audit, identify gaps and prioritize new asset creation
  • Work with the digital, creative and content teams to modify assets so that they are optimized for each delivery channel and funnel stage
  • Create new content where needed for purposes of email marketing
  • Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance including adherence to Tenet’s MARS (Marketing Advertising Review System) guidelines
  • Assist with editing and QA of copy
  • Assist with image selection, resizing, cropping and optimization for each delivery channel
  • Recommend more efficient ways to delivery multi-channel, personalized consumer experiences and apply best practices efficiently across all campaigns by leveraging the capabilities of the Marketo and Sitefinity platforms including: global application, tokens, snippets, each platform’s dynamic capabilities, and artificial intelligence
  • Recommend ways to make all online touchpoints more engaging, higher performing, and more efficient – taking advantage of existing tools and technology at hand
  • Proactively ensure all our digital communications (email, direct mail, SMS, etc.) maintain the highest standards of quality, ethics and legal compliance, including HIPAA, ADA, California Consumer Privacy Act and GDPR
  • Ensure seamless, multi-channel user experience and tracking between our marketing assets and web properties
  • Innovate on and expand our existing marketing automation programs and technology stack with more sophisticated journeys, optimized solutions and new features
  • Assist department leaders with presentations and ad hoc requests
  • Support both consumer and b2b tactics




  • Bachelor’s Degree, 2+ years marketing experience ideally in marketing, media or related
  • Experience using dynamic content to deliver multi-channel, personalized experiences
  • Experience with CRM, Marketing Automation(Preferably Marketo), web and social platforms
  • Solid understanding of the marketing funnel and how assets should be modified to optimize them for each funnel stage and delivery platform
  • Experience tagging assets for dynamic delivery
  • Strong understanding of image optimization for each delivery channel
  • Prefer experience creating efficient solutions for managing assets used across multiple brands
  • Excellent organization, project management and communication skills
  • Excellent oral and written communication skills including superior editing, proofreading and presentation skills
Job: Corporate
Primary Location: Dallas, Texas
Facility: Tenet Headquarters
Job Type: Full-time
Shift Type: Days

Employment practices will not be influenced or affected by an applicant’s or employee’s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
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