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Manager Marketing Children's Hospital of Michigan Days FT
Children’s Hospital of Michigan is an international leader in pediatric and adolescent medicine. Surgical services include general, thoracic, reconstructive and cardiovascular. Imaging technology designed specifically for children provides advanced diagnostic services including Positron Emission Tomography (PET) and MRI. The Children’s Hospital of Michigan Emergency Department is a verified Level 1 Pediatric Trauma Center and dedicated pediatric burn center. Experts in pediatric critical care, rehabilitation, and neonatal and perinatal medicine provide care for thousands of children every year at Children’s Hospital of Michigan, Children’s Hospital of Michigan - Troy and six ambulatory sites.
The Children’s Hospital of Michigan has been dedicated to providing high quality care to children and adolescents for over 130 years. With more than 40 pediatric medical and surgical specialty services, the hospital draws patients from nearly every Michigan County, 39 additional states, and 22 countries, annually and provides the highest level of pediatric specialty care available for children. It is nationally ranked as one of America’s best hospitals for children and sees more children than any hospital in the state.
DMC Children’s Hospital of Michigan is actively seeking a Marketing Manager. Reporting to the Group Marketing Director with strong day-to-day interactions with the hospital Chief Strategy Officer and the Hospital CEO, the Marketing Manager will implement marketing and communications activities that support growth and brand engagement for Children’s Hospital of Michigan. The person in this role is responsible for managing large and/or complex multi-channel marketing projects including marketing plan creation, tactical implementation, measurement of marketing initiatives, and budget management.
The Marketing Manager plans, implements and manages all day-to-day marketing responsibilities that include, but are not limited to, coordination with agencies for integrated marketing campaigns, management of events, content development and oversite of website and social media channels, applying advanced writing skills across multiple platforms (e.g. digital/website, social media, collateral, news media). This position plans and prepares both customer and employee communication materials in alignment with hospital and group leadership. The Marketing Manager effectively engages with the community, patients and key stakeholders to enhance the brand in the market place and translate the vision and mission of the hospital. This person should be a strong multi-tasker who is accustom to managing multiple projects simultaneously while working in a fast paced environment.
The position monitors activities for and ensures compliance with laws, government regulations, Joint Commission requirements and DMC/Tenet policies. As directed, implements external and internal audit recommendations. Ensures hospital departments achieve objectives for diversity of their suppliers.
1. Bachelor’s degree in Marketing, Communications, Business or relevant major required. Advanced degree in business or public sector equivalent, marketing/communications, or health related field preferred.
2. 5 years of demonstrated progressive experience and responsibility for consumer-based marketing and communications with a strong understanding of the business needs and competitive challenges of the industry required. Health care industry experience and/or working in an environment supporting children preferred.
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