Hospital Marketing Director Full Time Days

Essential Duties and Responsibilities

Marketing Strategy

· Researches local competitor positioning and opportunities to help develop stronger local market plans

· Identifies and leads initiatives to integrate innovative services, technologies, or treatment models that differentiate the hospital in the market

· Stays current with industry trends, emerging technologies, and best practices related to service line growth

· Utilizes data, insights and best practices to create comprehensive hyper local marketing plans with clear objectives, impactful brand positioning and a targeted media plan that connects with our target.

· Leads efforts to ensure that service lines are competitive by benchmarking against regional and national peers and other healthcare facilities in the market

· Drives the localization of an integrated service line value story for all audiences for marketing and communications programs that provide consistent messaging, differentiated value propositions and positioning within local markets.

· Leads the development and execution of marketing strategies and go-to-market plans that drive service line growth, consumer engagement, and patient retention

· Partners with the Strategy team in developing media plans, market trends, consumer insights, to develop hyper local marketing plans that build trust and loyalty with local communities

· Maintains strong relationships and interactions with internal and external stakeholders

Execution & Management

· Participates in service line strategy discussions and leadership meetings and presents strategy/metrics/reports to key stakeholders

· Leads market assessments, competitive analyses, and identification of unmet needs to prioritize service line expansion and investment

· Works closely with Group Chief Strategy Officer ensuring the hospital’s service lines are competitive, efficient, and aligned with market demands

· Works with clinical, operational, and executive teams to identify opportunities, develop marketing initiatives, and execute business development strategies that enhance the hospital’s market position and attract new patients

· Collaborate with the senior leadership team, clinical leadership, and department heads to identify opportunities for service line expansion and improvement.

· Partners with Insights team at the home office and actively seeks to understand insights for the market at a deeper level. Drives insights into action by building strong recommendations

· Participates in developing a local service line strategy and directs the process for driving executional excellence and reporting of results

· Keeps key stakeholders updated on marketing plans and performance and develops monthly summary reports.

· Works with physician marketing, communications, business development leaders in executing integration efforts at the market level

· Provide regular reports on service line performance and growth outcomes to the senior leadership team and relevant stakeholders.

· Use analytics tools to assess service line performance, patient trends, and competitor activities, and adjust strategies accordingly.

Qualifications

Education/Experience

· Bachelor’s Degree in Marketing, Communications, Business or relevant major is required

· Advanced degree in business, marketing/communications, or health related field is preferred

· At least 7 years of demonstrated progressive experience and responsibility for developing marketing strategy, executing multi-channel marketing plans that support growth initiatives, brand management, and driving insights into action (relevant to health care industry preferred)

Knowledge, Skills, Abilities

· Demonstrated success and understanding in executing cross-channel marketing tactics to drive consumer engagement such as social and digital media, advertising and communications platforms, marketing automation/CRM, content creation, and website management

· Demonstrated ability to establish a vision, drive teams to action, and synthesize facts and insights into concrete, actionable strategies and tactical plans that deliver on business objectives

· Demonstrated experience in managing integrated marketing programs

· An excellent ability to bring stories to life to engage consumers across traditional and non-traditional media

· Demonstrated ability to drive high performing teams and collaborate with key stakeholders

· Demonstrated experience in understanding marketing channel performance and how results are supporting business objectives. Ability to synthesize learnings/best in class practices and quickly implement learnings to strengthen in market plans. Proven ability to analyze, understand, and articulate the success of

previous marketing strategies which have led to significant returns on investment and growth

· Demonstrated understanding of paid, earned and owned media integration and an ability to partner and support the communications teams.

· A proactive servicing approach and a strong sense of urgency to respond to matters on time with a collaborative style which engenders the respect of others and can be best described as a leader, mentor, and a coach. An active listener with exceptional oral and written communication skills.

· A facilitator and developer of others with a concerted focus on a team approach while holding her/himself accountable

· An ability to build productive cross functional relationships at all levels of the organization as well as with external partners

· Comfort with ambiguity and working in a large, diffuse, highly matrixed environment

· Prefer a high level of knowledge about the health care industry, local market place dynamics and overall hospital strategy and operations; keen understanding of physician relationships and practice patterns; federal, state rules and regulations. Stays current on the latest trends in health care, including but not limited to physician relationship development, reimbursement, managed care and clinical program development

Personal Attributes

· Authentic - Has deep integrity and holds personal and professional values consistent with Tenet’s mission, vision and values

· Self-motivated - Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor

· Professional - Must demonstrate high level of professionalism as this role will be interacting with several senior level leaders across the enterprise

· Persuasive - Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization

· Detail oriented - Strong attention to detail in developing strategy and executing plans

· Collaborative - Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a “common touch” to relate comfortably and effectively with people at all levels

· Problem Solver - Proactively works to solve problems

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Tenet complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.