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Marketing Manager
Rock Hill, South Carolina Piedmont Medical CenterEmbark on a rewarding career with Piedmont Medical Center hospital. If you are a compassionate healthcare professional eager to contribute to patient care, this is your opportunity where your skills make a difference every day. Join us in delivering exceptional healthcare with a personal touch.
At Piedmont Medical Center, we understand that our greatest asset is our dedicated team of professionals. That’s why we offer more than a job – we provide a comprehensive benefit package that prioritizes your health, professional development, and work-life balance. The available plans and programs include:
- Medical, dental, vision, and life insurance
- 401(k) retirement savings plan with employer match
- Generous paid time off
- Career development and continuing education opportunities
- Health savings accounts, healthcare & dependent flexible spending accounts
- Employee Assistance program, Employee discount program
- Voluntary benefits include pet insurance, legal insurance, accident and critical illness insurance, long term care, elder & childcare, auto & home insurance
Note: Eligibility for benefits may vary by location and is determined by employment status
The Marketing Manager is responsible for managing large and/or complex multi-channel marketing projects including market research and assessment, marketing plan creation, tactical implementation and measurement of marketing initiatives, and budget management. Reporting to the Group Marketing Director with strong day-to-day interactions with the hospital Chief Strategy Officer/Director and Hospital CEO, the Manager will work with the Group Marketing Director and hospital leadership team to implement marketing and communications activities that support service line growth and brand engagement for an assigned hospital.
Responsibilities:- Plans, implements, and manages all day-to-day marketing responsibilities that include, but are not limited to, coordination with external agencies on collateral and digital marketing, tailoring of content and collateral to hospital / market clinical services, management of events and seminars, etc.
- Applies advanced writing skills across multiple platforms (e.g., social media, news media, website, collateral) to create engagement within the community, and to entice usage among a targeted consumer base.
- Collaborates with the Group marketing team to implement marketing programs that offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better hospital/market brands through consistent messaging, and brand positioning within the market.
- Participates in the planning, implementation, and management of the hospital marketing budget. Plans and prepares communications materials in alignment with hospital and group leadership.
- Effectively engages with the community and key stakeholders to enhance the brand in the marketplace and translate the vision and mission of the hospital.
- Performs related duties as required.
- Required:
- Education: Bachelor's degree in Marketing, Business or relevant major
- Experience: 5 years of demonstrated progressive experience and responsibility for communications, brand management, and public relations with a strong understanding of the business needs and competitive challenges of the industry (relevant to health care industry preferred)
- Preferred:
- Education: Advanced degree in business or public sector equivalent, marketing/communications, or health related field
Employment practices will not be influenced or affected by an applicant’s or employee’s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status.
Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Tenet participates in the E-Verify program. Follow the link below for additional information.
E-Verify: http://www.uscis.gov/e-verify
The employment practices of Tenet Healthcare and its companies comply with all applicable laws and regulations.
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